SERVICES
TRADITIONAL COMMUNICATIONS
Strategy and planning
A robust strategy and a fool-proof plan are vital for the success of a brand. The initial discussions to build a comprehensive strategy, understanding the approach can not only help the story of a brand better but also streamline business objectives and larger stakeholder communications.
We work very closely with individuals as well as organizations to understand what are the requirements of a brand and what communication approach can be adopted to tell the story of a brand better and what communication approach can be adopted to tell the story of a brand better.
A robust strategy and a fool-proof plan are vital for the success of a brand. The initial discussions to build a comprehensive strategy, understanding the approach can not only help the story of a brand better but also streamline business objectives and larger stakeholder communications.
We work very closely with individuals as well as organizations to understand what are the requirements of a brand and what communication approach can be adopted to tell the story of a brand better and what communication approach can be adopted to tell the story of a brand better.
Brand positioning
Brand positioning allows you to define your brand and understand what lies at the very core of your business proposition. Understanding this enables you to strategize how your brand and products should be communicated to the customer and through what channels.
Towards this, we work with organisations to identify the most impact driven approaches to best position the brand. We work towards helping organisations break away from the clutter, build a unique identity, highlight key brand strengths and develop top of mind recall that helps build resonance among key audiences.
Brand positioning allows you to define your brand and understand what lies at the very core of your business proposition. Understanding this enables you to strategize how your brand and products should be communicated to the customer and through what channels.
Towards this, we work with organisations to identify the most impact driven approaches to best position the brand. We work towards helping organisations break away from the clutter, build a unique identity, highlight key brand strengths and develop top of mind recall that helps build resonance among key audiences.
Media & Public Relations
Public Relations (PR) is one of the most effective ways to build on marketing strategies and create a solid online reputation. By sending the right messages to the right place and the right people, PR integrated with marketing initiatives holds the potential to create stronger brand reputation and transform the future and profitability of a business. Additionally, the cost of investment towards PR is significantly lesser than the budgets allocated towards marketing.
We work extensively to help build PR campaigns that hold the potential to:
Public Relations (PR) is one of the most effective ways to build on marketing strategies and create a solid online reputation. By sending the right messages to the right place and the right people, PR integrated with marketing initiatives holds the potential to create stronger brand reputation and transform the future and profitability of a business. Additionally, the cost of investment towards PR is significantly lesser than the budgets allocated towards marketing.
We work extensively to help build PR campaigns that hold the potential to:
- Focus on building brand visibility keeping in mind business plans and objectives
- Build sustained relations with all stakeholders
- Create more impact than paid campaigns
- Develop initiatives that compliment marketing plans and social media strategies
- Foreplan crisis communications and different approaches to mitigate crisis
Content development and marketing
Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. By following the right practices of content marketing, brands can look at owning media rather than simply borrowing it which in turn also supplements the social media strategy, SEO results and lead generation.
We help brands with content marketing initiatives through:
Content not only helps you build trust and connect with your target audience, but also acts as fuel for your other marketing techniques. By following the right practices of content marketing, brands can look at owning media rather than simply borrowing it which in turn also supplements the social media strategy, SEO results and lead generation.
We help brands with content marketing initiatives through:
- Plan and build impactful content marketing plans that are aligned with business goals
- Identifying compelling discussion areas to build content around
- Impactful profile building initiatives
- Ghost-writing for articles, viewpoints and blogs
- Support research and content towards interviews, podcasts, blogs, webinars, roundtables etc.
Media & Soft-Skills training
Media training is a specialized form of communication training for interacting with media. The goal of media training is to assist and prepare you for your role in representing your company or organization. Media training can teach you how to use your words, tone, and body language to deliver your message in a powerful way.
We help our clients in matters related to:
Media training is a specialized form of communication training for interacting with media. The goal of media training is to assist and prepare you for your role in representing your company or organization. Media training can teach you how to use your words, tone, and body language to deliver your message in a powerful way.
We help our clients in matters related to:
- Soft-skills training
- Presentation and appearances
- Building engaging and impact conversations
- Mastering the art of media interviews (face-to-face; video; audio; radio; online etc.)
- Preparing for impact driven discussions
ONLINE AND DIGITAL COMMUNICATIONS
Social media strategies
As much as we hate to admit it, social media marketing helps to validate your brand and the benefits of social media can no longer be ignored. Social media marketing is one of the most effective and now essential way to reach your target clients, companies and organizations and when done correctly, clients prefer to engage with organizations that have a sharp social media presence. Needless to say, social media initiatives for services-led organizations and professionals is extremely different and needs a nuanced eye to help identify drivers of growth. We help clients develop unique social media communication strategies and companies to help build brand visibility, drive more traffic, differentiate your organization from your peer and build more engagement opportunities.
Design and development
Communication design seeks to attract, inspire, create desires and motivate people to respond to messages, with a view to making a favorable impact. This impact can be to the bottom line of the commissioning body, which can be either to build a brand or move sales. We support services-led organizations in building compelling design visuals that are able to relay their story better through avenues such as:
Online presence amplification
Digital amplification helps “amplify” content so that it reaches a wider audience. When content amplification is done correctly, it can be a powerful tool that helps drive traffic to your site by expanding your audience and creating new opportunities to drive sales.
We help organizations bolster their online presence through building strategies that focus on brand amplification and digital marketing support.
As much as we hate to admit it, social media marketing helps to validate your brand and the benefits of social media can no longer be ignored. Social media marketing is one of the most effective and now essential way to reach your target clients, companies and organizations and when done correctly, clients prefer to engage with organizations that have a sharp social media presence. Needless to say, social media initiatives for services-led organizations and professionals is extremely different and needs a nuanced eye to help identify drivers of growth. We help clients develop unique social media communication strategies and companies to help build brand visibility, drive more traffic, differentiate your organization from your peer and build more engagement opportunities.
Design and development
Communication design seeks to attract, inspire, create desires and motivate people to respond to messages, with a view to making a favorable impact. This impact can be to the bottom line of the commissioning body, which can be either to build a brand or move sales. We support services-led organizations in building compelling design visuals that are able to relay their story better through avenues such as:
- Graphic designing for various communication channels;
- Video designing and editing;
- Newsletters;
- E-mail marketing; and
- Website development.
Online presence amplification
Digital amplification helps “amplify” content so that it reaches a wider audience. When content amplification is done correctly, it can be a powerful tool that helps drive traffic to your site by expanding your audience and creating new opportunities to drive sales.
We help organizations bolster their online presence through building strategies that focus on brand amplification and digital marketing support.
BRAND AND COMMUNICATION CONSULTING
Project management
Planning, implementing and executing a communication project or a campaign can at times prove to be a Herculean task. Add to that, the communications team have other daily activities to focus on as well.
To ensure the effective execution of a particular campaign or a project that is aligned with the larger business goals and objectives, we partner with organizations to support them in the day-to-day planning and execution of their projects.
We help by bringing in the strategic alignment required or the project, working with the internal team to ensure effective execution of activities, building communications plans that are realistic with clear focus & objectives, ensure quality control, work towards risk management, ensure all activities are carried out in an orderly manner with continuous monitoring as well as evaluation and eventually the complete handover of all activities.
Impact assessment
The goal of a communications assessment, or audit, is to determine an organization’s effectiveness in communicating with internal and external stakeholders. A comprehensive and executable communication strategy is the intended outcome of a full communications assessment. A communication strategy should be evaluated on a regular basis. Ensure that milestones are put on the strategy timeline to evaluate the plan, perform targeted assessments, and make any necessary changes.
Evaluating the communications plan also provides the opportunity to monitor the communications goals and campaign strategy in the following ways: Track any completed communications events, presentations, or reports. Track any solicited and/or unsolicited feedback coming from audiences or stakeholders.
We help businesses in understanding how effective their communication strategies have been, their strengths and the key learnings based on each activity.
Perception Audits
A perception audit is an independent investigation into investor and analyst impressions of a company — can help you benchmark your progress over time, identify ways to improve your investor relations plan, and pinpoint any misperceptions in market views.
We work closely with firms in building different activities by which key stakeholders and influencers can share their thoughts and viewpoints and basis their inputs understand how an organization/firm is being perceived by different stakeholders and bridge the gaps that are identified through communications.
Planning, implementing and executing a communication project or a campaign can at times prove to be a Herculean task. Add to that, the communications team have other daily activities to focus on as well.
To ensure the effective execution of a particular campaign or a project that is aligned with the larger business goals and objectives, we partner with organizations to support them in the day-to-day planning and execution of their projects.
We help by bringing in the strategic alignment required or the project, working with the internal team to ensure effective execution of activities, building communications plans that are realistic with clear focus & objectives, ensure quality control, work towards risk management, ensure all activities are carried out in an orderly manner with continuous monitoring as well as evaluation and eventually the complete handover of all activities.
Impact assessment
The goal of a communications assessment, or audit, is to determine an organization’s effectiveness in communicating with internal and external stakeholders. A comprehensive and executable communication strategy is the intended outcome of a full communications assessment. A communication strategy should be evaluated on a regular basis. Ensure that milestones are put on the strategy timeline to evaluate the plan, perform targeted assessments, and make any necessary changes.
Evaluating the communications plan also provides the opportunity to monitor the communications goals and campaign strategy in the following ways: Track any completed communications events, presentations, or reports. Track any solicited and/or unsolicited feedback coming from audiences or stakeholders.
We help businesses in understanding how effective their communication strategies have been, their strengths and the key learnings based on each activity.
Perception Audits
A perception audit is an independent investigation into investor and analyst impressions of a company — can help you benchmark your progress over time, identify ways to improve your investor relations plan, and pinpoint any misperceptions in market views.
We work closely with firms in building different activities by which key stakeholders and influencers can share their thoughts and viewpoints and basis their inputs understand how an organization/firm is being perceived by different stakeholders and bridge the gaps that are identified through communications.